Nothing destroys reputation faster or deeper than an issue or crisis mismanaged. Just ask Volkswagen, BP or FIFA.

In fact there’s a more than one in four chance that a serious crisis would put any organisation completely out of business. Yet many CEOs and senior executives are still willing to leave it to middle managers and technicians who may not have the skills and experience to save your company from disaster. 

Crisis Proofing is a highly readable conversation about the creation of a management mind-set committed to reduce the chances of a crisis from happening in the first place and how to minimise the damage from any crisis which does occur.

Written by a leading international expert in issue and crisis management, this book shows how responsibility to save your company from disaster lies absolutely in the executive suite. Crisis proofing is a low-cost investment which has a real bottom-line return, but it demands new leadership from CEOs and senior executives.

Tony Jaques is an internationally recognised consultant and authority on issue and crisis management, and former executive with a US multinational, who developed the concept of crisis proofing after working with managers and organisations around the world.