Click the links below to listen to Joy Chia, Associate Professor at Monash University, discuss some of the key chapters from the second edition of An Introduction to Public Relations and Communication Management.

 

01: Chapter 1 – Twenty-first Century Public Relations
02: Chapter 2 – What is Shaping Public Relations Practice
03: Chapter 3 – Theoretical Contexts
04: Chapter 6 – Focus on Asian Public Relations Stakeholder Management
05: Chapter 8 – Communicating on the Inside to Build Supportive Workforces
06: Chapter 9 – Corporate-Level Public Relations: Reputations, Brands, Identities
07: Chapter 12 – An Issues-Crisis Perspective
08: Chapter 15 – PR Directions and Beginning a Toolkit for Your Future