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CASE SENSITIVE
MANAGEMENT
Introduction to Management Functions and Challenges
Introduction to Management Functions and Challenges
- Provides insights into the disruptions and challenges faced by managers today, from those on the forefront of current thinking.
- The running case study integrated throughout the text helps students bridge the gap between theory and real life.
- A diverse and international range of real-world examples woven throughout the text offer a holistic view of management as a global phenomenon.
ECONOMICS
Macroeconomics Institutions, Instability, and Inequality
Macroeconomics Institutions, Instability, and Inequality
- By developing a coherent set of tractable models, the book enables students to explore and make sense of the pressing questions facing global economies.
- The authors' 3-equation model - extended to include the financial system and with an integrated treatment of inequality - equips students with a method they can apply to the enduring challenges stirred by the financial crisis and the Great Recession. Request Inspection Copy Learn More
INTRODUCTION TO BUSINESS
Foundations of Business
Foundations of Business
- An ideal introduction to business offering diverse cases and coverage of the latest issues affecting businesses today to empower students on their course and beyond.
- Provides a truly accessible and engaging guide that reflects current business environments and the global nature of business.
- Explores the different types of organisations and their structures and the core aspects of a business such as marketing, accounting and finance; as well as the more people-centred issues such as leadership and business ethics. Request Inspection Copy Learn More
CONSUMER BEHAVIOUR
Consumer Behaviour
Consumer Behaviour
- A highly-practical and engaging textbook that balances cutting-edge research with insights from today's marketing professionals, making it the ideal guide for anyone studying consumer behaviour.
- Offer a glimpse of what it's like to be a marketer, and how integral consumer behaviour theory is to their everyday roles.
- The case studies and consumer insights features have been extensively revised and now cover topics such as consumer engagement during a pandemic. Request Inspection Copy Learn More
BRAND MANAGEMENT
How Brands Grow
How Brands Grow
- Provides evidence-based answers to the key questions asked by marketers every day.
- Tackles issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty.
- How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
BRAND MANAGEMENT
How Brands Grow: Part 2
How Brands Grow: Part 2
- This book will change the way you think about marketing forever.
- Following the success of international bestseller, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.
- Explores the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.
BRAND MANAGEMENT
Better Brand Health
Better Brand Health
- Addresses brand health tracking, a significant source of insights for brand performance and strategy.
- Combines Jenni’s research with insights from the Ehrenberg-Bass Institute’s expertise in “How Brands Grow.”
- Guides brand managers and researchers in designing evidence-based brand health tracking instruments and maximising the value of information.
BRAND MANAGEMENT
Building Distinctive Brand Assets
Building Distinctive Brand Assets
- Provides readers with long-term strategies to build and protect Distinctive Assets.
- Do you want to get better at branding? You’ll learn which strategies and actions work, as well as which ones don’t, to help you take advantage of opportunities and avoid minefields.
- Explores the major myths that lead to poor decision-making.
MARKETING
Marketing
Marketing
- Tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world.
- Demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.
- A comprehensive guide to marketing with a suite of lecturer and student resources.
MANAGEMENT
Exploring Leadership
Exploring Leadership
- The most contemporary introduction to leadership, which considers individual, organisational, and societal perspectives.
- Provides a robust and engaging overview of the leadership field and supports the personal and professional development of both aspiring and experienced leaders.
- Examines significant global issues such as diversity and inclusion, the environmental crisis, and recent Covid-19 pandemic to reveal the systemic nature of leadership in a complex and ever-changing world.
INTERNATIONAL BUSINESS
International Business
International Business
- World renowned academics Peter J. Buckley FBA OBE, Peter Enderwick, and Hinrich Voss draw on their wealth of experience and expertise to present a truly global text on international business.
- Stretch your critical thinking skills by engaging with the 'Topics for Debate', and build strong academic understanding by looking at the 'Research Insights'.
ECONOMICS
Economics of the Monetary Union
Economics of the Monetary Union
- Addresses the most update-to-date coverage of institutional changes within the European Monetary Union.
- Uses an authoritative, concise and exciting approach to analyse theories and policies relating to monetary union, allowing students to develop a balanced understanding of different arguments and perspectives.
- Encourages students to test their knowledge and stretch their understanding further.
ORGANISATIONAL BEHAVIOUR
Organizational Behaviour
Organizational Behaviour
- Authors have extensively revised this fourth edition to make it more relevant than ever before.
- Extensive coverage of equality, diversity, and inclusion, plus cutting-edge material on wellbeing in the workplace, the climate crisis, ethics in leadership and much more.
MARKETING STRATEGY
Strategic Marketing
Strategic Marketing
- Discusses the essential concepts and tools necessary to understand and implement effective marketing strategies.
- Packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India.
- Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing.
RESEARCH
Business Research Methods
Business Research Methods
- The clearest, most relevant guide, written specifically to engage business students taking research methods courses or completing a research project.
- Presenting essential topics in a concise way, Business Research Methods will provide you with key information without becoming overwhelming: it is now even clearer, more focused, and more relevant than ever before.
RESEARCH
Research Methods for Digital Work and Organization
Research Methods for Digital Work and Organization
- Brings together some of complex techniques on digital research in an accessible sourcebook for management, business, organisational, and work researchers.
- Presents a range of innovative methods which capture and analyse digitally-related work practices through reflexive accounts of real-world research projects.
RESEARCH
Becoming a Critical Thinker
Becoming a Critical Thinker
- A clear and inspiring guide to developing essential critical thinking skills.
- Features unique practitioner and student interviews to help students appreciate how vital critical thinking is in an academic, professional, and personal context.
ECONOMICS
Microeconomics Competition, Conflict, and Coordination
Microeconomics Competition, Conflict, and Coordination
- Captures the intellectual excitement, analytical precision, and policy relevance of the new microeconomics that has emerged over the past decades.
- Introduces students to recent developments in the microeconomics of credit and labor markets with asymmetric information, a dynamic analysis of how firms compete going beyond price taking, as well as bargaining over the gains from exchange, social norms, and the exercise of power.
LEADERSHIP
Leadership
Leadership
- Encourages critical appraisal of the mainstream viewpoints and personal reflection on leadership experience in a way that is both clear and highly engaging.
- Brings together core themes and debates within the field and provides a wealth of diverse real-world case studies to help readers make the transition from theory to practice.
LEADERSHIP
Leadership: Practice and Perspectives
Leadership: Practice and Perspectives
- Encourages critical appraisal of the mainstream viewpoints and personal reflection on leadership experience in a way that is both clear and highly engaging.
- Brings together core themes and debates within the field and provides a wealth of diverse real-world case studies to help readers make the transition from theory to practice.
FINANCE
Financial Econometric Modelling
Financial Econometric Modelling
- Provides financial theory and econometric methods with the power of data to advance understanding of the global financial universe upon which all modern economies depend.
- An introductory text that meets the learning challenge of integrating theory, measurement, data, and software to understand the modern world of finance.
- Each chapter is a how-to guide that takes readers from ideas and theories through to the practical realities of modeling, interpreting, and forecasting financial data.
ORGANISATIONAL BEHAVIOUR
Business Ethics
Business Ethics
- A thorough yet accessible exploration of the main ethical theories and how these apply to major stakeholders.
- Written from a truly international perspective and supported by diverse and innovative learning features, this book provides the tools and concepts necessary to understand and effectively manage ethical challenges wherever you are in the world.
ECONOMICS
Economy, Society, and Public Policy
Economy, Society, and Public Policy
- Designed specifically for students studying social sciences, public policy, business studies, engineering and other disciplines who want to understand how the economy works and how it can be made to work better.
- Topical policy problems are used to motivate learning of key concepts and methods of economics.
ORGANISATIONAL BEHAVIOUR
Corporate Governance
Corporate Governance
- Designed to equip students with a sound understanding of the frameworks that govern organisations.
- Offers a comprehensive coverage of key principles combined with a strong practical focus through a clear, three-part structure.
- Provides a new focus for understanding corporate governance that goes far beyond the regulations, rules, and voluntary codes: it has a new emphasis throughout on culture.
ORGANISATIONAL BEHAVIOUR
Organizational Behaviour and Work
Organizational Behaviour and Work
- Provides a concise introduction to organizational behaviour which is critical, yet accessible, in its approach, and ideal for those new to the subject.
- Challenges students to re-examine and question traditional views on organizational life and to use their analytical skills to further their own reading and research.
- Reflects the complexity of working life by focusing on key issues such as power, resistance, gender, well-being, and race.
HUMAN RESOURCE MANAGEMENT
Strategic Human Resource Management
Strategic Human Resource Management
- Drawing on the latest academic research, the well-respected author team take a reliably thematic approach to Strategic Human Resource Management.
- Tata Motors, Samsung, Pizza Express, and Deliveroo make up some of the case studies and examples that feature across the book, ensuring that theoretical discussion is always linked to practical application.
HUMAN RESOURCE MANAGEMENT
Human Resource Management in Australia
Human Resource Management in Australia
- Now more important than ever, as organisations grapple with complex economic conditions, rapid technological advancement and a changing social landscape in the twenty-first century.
- Provides a clear and accessible introduction to the contexts within which human resource management operates.
HUMAN RESOURCE MANAGEMENT
Understanding Employment Relations
Understanding Employment Relations
- Examines both the theory and practice of employment relations in Australia.
- Introduces the fundamental theoretical and legal aspects of employment relations, and illustrates these with real-world examples.
- Provides an in-depth analysis of Australia’s unique regulatory environment, situating the rules that govern employment relations in historical, political and theoretical context.
ORGANISATIONAL BEHAVIOUR
Business Ethics
Business Ethics
- Examines the ethics of business through issues related to common business situations in both local and global contexts.
- Discusses theories of ethics connected with business and explores the complexities of business sustainability: the difficulties of operating profitably while upholding society’s increasing demands for ethical and social responsibility.
SOFT SKILLS FOR GRADUATE EMPLOYABILITY
Discover the soft skills Australian students need most and expert advice on how to teach them.
Now more than ever there is a requirement for students to develop their soft skill competencies alongside the technical skills for career success. This paper reviews the findings from a survey of Australian higher education students on which soft skills they believe to be the most important for future career success.
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